Training:  Most people see Keller Williams as a real estate company, but the truth of the matter is we are nothing more than a teaching, training, and consulting firm disguised as a real estate company. Our training is what sets us apart from the competition. Teaching our agents to master the market of the moment and have more knowledge of their industry/market than their competitors is what has allowed KW to be the only large real estate company to see positive growth in all economies, not just the good ones.

Technology:  Keller Williams has set out to change how real estate is done. Most importantly, we are doing this to protect our associates from companies that wish to replace them with technology. By building our own technology platform, KW Command, we have become the Amazon of real estate. You now have the opportunity to give the best customer experience to your clients, providing metrics and customization the real estate industry has ever seen. We continue to forge ahead as a technology company, not a real estate company. Investing $1 billion over the next decade to maintain our edge over the competition will continue to make KW the real estate company of choice.

Be the CEO of your business:  It’s YOUR real estate business! You are in control of your career, not your broker. Traditionally, agents worked for the broker and relied heavily on them to succeed. Keller Williams changed that. We wouldn’t be in business without our associates, so the only thing we want to do is help you build your business. We’re here to empower you with the right tools to build the business you want and deserve.

Business Model:  The Keller Williams business model is the glue that holds the pieces together. Having a blueprint of what to do and when to do it is extremely vital in this industry. We’re not just going to throw you out there and say, ‘Good luck, I hope you make it!’ We teach you to follow our proven model that guarantees success if you follow it. Follow the model, it’s that simple!

Commission Split:  The Keller Williams commission structure allows you to make more money than any other company. Every agent has a cap on the total amount of commissions paid in a given year. Once you reach your cap, you keep 100% of your commissions. Don’t reach your cap, you’re not required to pay anything. Our goal is to help grow your business. The office only gets rewarded when you succeed, as it should be.

Profit Share:  As the only company in the industry with a true profit-sharing system, KW rewards agents with a portion of company profit for helping the company grow. Instead of wasting millions of dollars on advertising to attract more associates, as most traditional brokerages do, we leave the growth to you, the agent. Help a market center grow by attracting new talent and be financially rewarded for it. It’s a true win-win scenario and the ultimate retirement package for a real estate agent.

Agent Mentoring Program:  Designed to support you and your real estate career, Keller Williams has developed a mentoring program for you to work directly with a mentor.  The Mentor will guide you through the many facets of a real estate transaction and coach you in developing your skills in order to be successful.

Coaching Programs:  With a variety of different coaching programs, our solutions-based courses help you become a master of your craft.  Taught by experts in the field, these programs give you direct, regular access to a mentor and coach.  They provide you with the in-depth knowledge you need to leverage your time and grow your business or team.

Culture:  Culture is the result of organizing the goals of a business around solid, positive, core values and then proceeding to cultivate them on a daily basis.